5 Easy ways to improve your guests first impressions

By Caroline Ellis

One of the most important things to consider when you own a holiday home is how to make yours stand out from the crowd. Here you’ll discover our five tried-and-tested ways to improve your guests first impressions.

1. Provide a GREAT welcome

Everyone loves to arrive to tea, coffee, milk, sugar and everyone’s favourite biscuits. Your guests may have travelled quite a distance to reach your property and this sort of thoughtfulness can go a long way and will help ensure that your reviews stand out! This is the most important! Making your guests feel comfortable when they arrive at your holiday let is paramount step to them having an amazing experience. The best way to achieve this is providing your guests with a welcome pack which tells them everything they need to know about your property and the local area. For example; key property information and information on the local area. Don’t forget to add details on Appliances! Your appliances are likely to be unfamiliar to your guests.

2. Understanding your audience

Before you start promoting your holiday home, think about who it is you are best suited to. Who do you want to attract? For example, if you have a rural property in North Norfolk, you may want to attract bird watchers and walkers. Do your features and experience you’re offering match your target audience? Walkers may bring a dog so will look for pet-friendly properties with additional extras, dog beds and dog bowls. Whilst it’s important to cater for your audience, it’s equally as important to ensure your holiday let appeals to as many people as possible.

3. Invest in popular features

Think what would be on your wish list when staying away. This doesn’t have to mean expensive features such as wood burners, hot tubs and swimming pools. It can be something as simple as adding WIFI or a dishwasher, which are always appreciated, or facilities that are frequently requested by customers.

Coffee is the most popular beverage in the world, with more than 400 billion cups consumed each year. Why not add a coffee machine and showcase the local coffee has to offer?

4. Keep things up-to-date

Keep tourist information and menus up-to-date for your guests so they can make the most of the local attractions. Holiday cottage owners who consistently make improvements to their property often receive more positive feedback. Simply updating furnishings, such as curtains or bed throws, can go a long way to making your property look up to date, modern and fresh. Listening to feedback from your guests is essential to understand what is making them have a good or bad experience.

5. Remember the little things!

Sometimes, it’s the little things that can make the most difference, but they can often be the easiest to forget! Here are a few things you can do to avoid this: • Get the basics right. Make sure that you provide a generous amount of toilet roll and cleaning equipment. • Have plenty of crockery and provide washing up liquid or dishwasher tablets. • Providing a guest book is a great way to hear what your guests thought about their holiday cottage; what they loved and any feedback that they have. They can also leave recommendations on places to visit for future guests, something which is always appreciated.

For more hints and tips sign up as an owner today and start advertising your property with Norfolk Holiday.

Have a great day!